by Jason Stewart | Jun 1, 2026 | Uncategorized
You want to land logo design work, but every studio asks for a portfolio, and every portfolio seems to require client work you don’t have yet. It’s the classic loop new designers get stuck in. The good news: art directors don’t actually care if your...
by Jason Stewart | May 25, 2026 | Uncategorized
If you’ve ever opened a folder from your designer and wondered why your logo comes in five different file types, you’re not alone. Logo design file formats can feel like alphabet soup: AI, EPS, SVG, PNG, PDF, JPG. Each one exists for a reason, and using...
by Jason Stewart | May 19, 2026 | Uncategorized
Serif vs Sans Serif Logos: The Restaurant Branding Question Nobody Should Skip Your logo is the first bite customers take of your restaurant, long before they look at the menu. And one decision quietly shapes how diners feel about your brand the second they see it:...
by Jason Stewart | May 13, 2026 | Uncategorized
Why Color Psychology in Logo Design Matters More Than Ever for Wellness Brands In the health and wellness sector, a logo is rarely just a mark. It’s a silent promise of safety, balance, and care. The science of color psychology in logo design gives designers a...
by Jason Stewart | May 8, 2026 | Uncategorized
If you’ve ever stared at a blank sketchbook wondering how to sketch a logo without feeling like you need to be the next Da Vinci, this guide is for you. Sketching logos isn’t about drawing skills. It’s about thinking on paper. In this walkthrough,...
by Jason Stewart | May 7, 2026 | Uncategorized
What Is Negative Space in Logo Design? Negative space is the empty or background area around and between the main elements of a design. In logo design, negative space becomes a powerful creative tool when designers intentionally shape that “empty” area to...
