by Jason Stewart | Nov 7, 2026 | Uncategorized
Every few months, a household name unveils a new identity and the internet reaches for the pitchforks. Some of those redesigns deserve the heat. Many do not. The interesting question is not which logos look bad, but why certain redesigns destroy value while others...
by Jason Stewart | Nov 1, 2026 | Uncategorized
Color hides problems. A muddy shape with a gradient looks “designed”. The same shape flattened to pure black on white looks exactly like what it is: a muddy shape. That is why experienced designers treat black and white logo design as the first stage of...
by Jason Stewart | Oct 27, 2026 | Uncategorized
Most articles about food logo color palettes stop at “red stimulates appetite, green means healthy”. That is true, and also almost useless once you are staring at a 64px app icon on a delivery marketplace, a matte pouch under supermarket lighting, or a...
by Jason Stewart | Oct 21, 2026 | Uncategorized
Most articles about monogram logo design hand you a template gallery and wish you luck. This one does the opposite. Below are the ten letterform techniques that lettering designers and brand studios actually use to fuse two or three initials into a single, balanced...
by Jason Stewart | Oct 14, 2026 | Uncategorized
Most founders approach tech startup logo design backwards. They open Dribbble, collect 40 screenshots, brief a designer with “clean, modern, techy”, and end up with a gradient orb next to a geometric sans serif that looks exactly like the 600 other seed...
