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RECENT POSTS
How to Design a Logo in Black and White First: A 5-Step Grayscale Workflow
Color hides problems. A muddy shape with a gradient looks "designed". The same shape flattened to pure black on white looks exactly like what it is: a muddy shape. That is why experienced designers treat black and white logo design as the first stage of the process...
Food and Beverage Logo Color Palettes: 12 Combinations That Trigger Appetite
Most articles about food logo color palettes stop at "red stimulates appetite, green means healthy". That is true, and also almost useless once you are staring at a 64px app icon on a delivery marketplace, a matte pouch under supermarket lighting, or a backlit...
Monogram Logo Design: 10 Letterform Techniques for Initials That Interlock
Most articles about monogram logo design hand you a template gallery and wish you luck. This one does the opposite. Below are the ten letterform techniques that lettering designers and brand studios actually use to fuse two or three initials into a single, balanced...