Ask ten designers how many logo concepts to present to a client and you will get answers ranging from one to twenty. The honest answer is that the number is not a style preference, it is a business decision. It changes how long your project runs, how many revision...
Tech Company Logo Evolution: How Apple, Google, Microsoft & IBM Redesigned History A logo is never just a mark. It's a compressed story of ambition, culture, and strategy. When we look at the tech company logo evolution of giants like Apple, Google, Microsoft, and...
AI logo generators have exploded in popularity. For less than the price of a coffee subscription, tools like Looka, Wix Logo Maker, Canva, and Brandmark promise you a professional brand identity in minutes. But before you hit "download" and slap that logo on your...
Every designer has been there. You deliver a logo concept you're genuinely proud of, and the reply lands in your inbox: "Can you make it pop more?" or worse, "My wife doesn't love it. Can we start over?" Knowing how to handle client logo revision requests is what...
Every logo tells a story, but the most memorable ones tell a cultural story. When a brand embeds regional heritage, folklore, or visual language into its mark, it stops being just a shape and becomes a bridge between identity and audience. In this post, we analyze how...
Why Balance and Proportion in Logo Design Separate Amateurs From Professionals When a logo feels off but you can't quite explain why, the answer almost always comes down to two things: balance and proportion in logo design. These are the invisible forces that make a...
Combination mark logos are tricky beasts. You have a wordmark doing the heavy lifting, a tagline whispering support, and sometimes a symbol carrying its own typographic weight. When these elements clash, the whole identity feels amateur, no matter how polished the...
Why Logo Scalability Testing Matters More Than You Think You designed a beautiful logo. It looks stunning at 800px on your Figma canvas. But then the client drops it into a 16px favicon slot, prints it on a pen, or blows it up on a highway billboard, and suddenly the...
Hand Drawn Lettering Logo Tutorial in Illustrator: From Pencil Sketch to Vector Wordmark If you have been searching for a hand drawn lettering logo tutorial in Illustrator that actually shows you the real workflow, not just filters and effects, you are in the right...
Most brand style guides are written like marketing brochures. They talk about mission, vision, audience personas, and brand voice. That's fine for the marketing team, but it does very little for the one asset that gets abused the most: the logo. At Same Days Forever,...