by Jason Stewart | Oct 8, 2026 | Uncategorized
Most people assume a logo change is a designer’s whim or a marketing team looking for attention. It almost never is. Behind nearly every mark that changes shape, colour or name there is a concrete business event: a merger closes, a product line outgrows the...
by Jason Stewart | Oct 2, 2026 | Uncategorized
Most logo revision rounds are not caused by bad design. They are caused by two people picturing two different things and never saying it out loud. A logo mood board fixes that. It is the cheapest alignment tool in a brand identity project, and it works best when you...
by Jason Stewart | Sep 25, 2026 | Uncategorized
Most logo projects do not stall because of a lack of ideas. They stall on geometry cleanup, symmetry that is off by half a pixel, a client asking for a one-color version at 6pm, and the forty-minute export ritual at the end of the job. That is where Illustrator...
by Jason Stewart | Sep 19, 2026 | Uncategorized
If your logo mark is built from a perfect circle, an equilateral triangle or a strict modular grid, the wrong typeface will fight it on every single letter. The right one will look like it was drawn by the same hand. This guide reviews 12 free fonts for geometric...
by Jason Stewart | Sep 13, 2026 | Uncategorized
Ask ten designers how many logo concepts to present to a client and you will get answers ranging from one to twenty. The honest answer is that the number is not a style preference, it is a business decision. It changes how long your project runs, how many revision...
by Jason Stewart | Sep 7, 2026 | Uncategorized
Tech Company Logo Evolution: How Apple, Google, Microsoft & IBM Redesigned History A logo is never just a mark. It’s a compressed story of ambition, culture, and strategy. When we look at the tech company logo evolution of giants like Apple, Google,...
